
Let me go back the good old DD days when music was synonymous to Chitrahar. Which ment only 0.5 hours of music a week. Well a few smart fellas saw it as an opportunity.
"If we can provide music for 31 min or more a week, we can actually make it BIG !"
There started the epic war between music channels for the Indian "Eye Balls" and "Ear Drums".
"Ladies and Gentlemen on the blue corner we have Channel V and on the red corner MTV. Let the battle begin".
Both channels were trying to project themselves as the numero-uno music channel in India, there was no clear winner, and to actually win the battle required an out of the box move. This happened for MTV, an "Onida Devil" look alike appeared from darkness, he did not have a fancy name he was called "Raghu". But he made all the difference.
He created the most popular and one of the first reality shows on Indian TV called Roadies. Audiences loved it. More than the actual ride people loved the auditions where the devil made helpless dumb brats to shit in their pants on national TV, he was the cannibal who teared the victim apart into pieces, giving sadistisc pleasure to the viewers. Every one loved to hate him ! Hard core fans evolved who thought they were born to be a Roadie & refused to anything else with thier lives.
MTV was no longer a music channel, it was a channel for the youth. Such was his influence that MTV launched so many mutations of the show (like splitsvilla) that some people started to wonder "where is the music?" But who cares about music when you get enough entertainment otherwise!
Season after season (6 to be exact), Channel V had their backs onto the walls. In the 6th season there were two of them the devil appeared with his twin. There was only one way out for Channel V now.
"By hook or crook, get the devil on this side, lets give them a taste of their own marijuana".
And guess what? I don't know how, but now they finally have dunnit!
And the panic in MTV is quite evident from the fact that they have gathered every one they have for the Roadies season 7 auditions. But no one can replace Raghu and "Nikhil and the two Cyrus" are just a bunch of morons who don't know "whether to act tough or funny"
Roadies handicapped without the godfather is moving towards the path of a slow death. What remains to be seen is how the devil will play his cards, as his new show on Channel V is called "The Player".